Our Team

Science Beaker

FTW Hot Sauce was created in May 2021 in Fort Collins, Colorado by Nick Armstrong of WTF Marketing. Nick dreams up, writes, and taste-tests the recipes.

The logo and graphic language was created by the masterful Emily Shirtz of Fort Collins, Colorado.

The wonderful kitchen wizards at Zoe’s Bakery do the fermenting, mixing, and bottling in their commercial kitchen located in Fort Collins, Colorado.

Want to join us as a taste-tester? Let us know here!


Nick Armstrong

In 2001, Nick registered his first domain: SalsaOnTheWeb.com. He was a budding home salsa maker and wanted to share his creations with the world. Unfortunately, he was 16 and had no clue how to run a business or create safe-to-eat food products for the general public. Twenty years later, he’s got both figured out (mostly!)

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