Our Team

Science Beaker

FTW Hot Sauce was created in May 2021 in Fort Collins, Colorado by Nick Armstrong of WTF Marketing. Nick dreams up, writes, and taste-tests the recipes. The goal was to create hot sauces that did two things: taste great without setting tongues on fire and do good work with every bottle sold.

As of January 2022, FTW Hot Sauce has contributed $150 to the Fort Collins Ghostbusters for their public volunteer efforts and $150 to Howdy Neighbor Events to help produce events like Founded in FoCo and Fort Collins Comic Con.

The logo and graphic language were created by the masterful Emily Shirtz of Fort Collins, Colorado.

The wonderful kitchen wizards at Zoe’s Bakery do the fermenting, mixing, and bottling from Nick’s recipes in their commercial kitchen located in Fort Collins, Colorado.

Want to join us as a taste-tester? Let us know here!


Nick Armstrong

In 2001, Nick registered his first domain: SalsaOnTheWeb.com. He was a budding home salsa maker and wanted to share his creations with the world. Unfortunately, he was 16 and had no clue how to run a business or create safe-to-eat food products for the general public. Twenty years later, he’s got both figured out (mostly!)

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